Starbucks smart & Unbelievable Mobile Marketing success story-
More than the people there are mobile devices exists. Mobile is opening a varied area of communication to reach out to customers. It is one of the most effective ways of marketing the brand if done precisely. Have you ever thought about how your company can use mobile marketing to increase sales?
When the competition in the market is high, then it could be difficult to think upon the right & effective marketing strategy. I have penned down a mobile marketing strategy of Starbucks that helped the brand in reaching its marketing goals.
Few years backs when mobile & internet usage took a stride, Starbucks uses this opportunity to make online payments for their coffee, it was the easier and quicker way for the customers too for placing the orders. In January 2011, more than 6,8000 companies operated Starbucks to accept payment from the Starbucks card mobile payment programme.
In mobile marketing, they provided the facility that, Consumers can download the application & can transfer the money to their mobile card in the mobile phones & when they purchase, the barcode on the screen scans the QR & deduct the payable amount. You won’t believe just after 3 months, the application gained over more than 200 million users.
There was an ample number of reasons why this app attains this much success besides making the buying process of coffee easier. Having the application encourages customers to revisit the store, which also signifies & promotes consumer loyalty. The application also helps the users to get engaged with the Starbucks brand.
Not only Starbucks but many such brands gain their popularity with the help of mobile marketing. The brand uses mobile to connect with customers to increase sales. This shows with the right & well-planned marketing strategy can work for you in such a way you have never thought of.